We hear that word, 'brand' and the other phrase, 'branding yourself' a lot. Is it important? Of course. It is like asking if one should bother working or advertising. If you want to be successful and taken seriously in the media space, brand and branding are things you must be concerned about. How then do you brand yourself? One of the first things you must do, is define your brand. One of the first things i like to advise people to do is, when people think of you, what are the top 3 words you want them to associate you with? For me for example, i like to think that when people think of me, they think of fun, they think of unique and they think intellectual. That is the first exercise. Much as when you think of a Brandy or a Sean Tizzle or a Bonang Matheba, ask yourself what must come to people's minds when they think of you. This step correlates with the next one which is the 'Why'. What do you want and why? Say for example, what you w...