Hi everyone, I hope you have been enjoying the OAP 101 podcasts? This week's podcast touched on interviews and I s.h.a.r.e tips based on my personal experience on how to have kickass interviews! The tips are - Research Do a quick research by searching for their name and visiting their official website or social media handles. - Prep Prep your guest to put them at ease. - Be Creative and Fresh People get tired of listening to or answering the same question over and over. Look for creative ways to ask yours! - Interaction and Inclusion. Let the audience be a part of the process by letting them engage with your guest. Listen to the podcast for a break down of each one as well as examples i give.
We hear that word, 'brand' and the other phrase, 'branding yourself' a lot. Is it important? Of course. It is like asking if one should bother working or advertising. If you want to be successful and taken seriously in the media space, brand and branding are things you must be concerned about. How then do you brand yourself? One of the first things you must do, is define your brand. One of the first things i like to advise people to do is, when people think of you, what are the top 3 words you want them to associate you with? For me for example, i like to think that when people think of me, they think of fun, they think of unique and they think intellectual. That is the first exercise. Much as when you think of a Brandy or a Sean Tizzle or a Bonang Matheba, ask yourself what must come to people's minds when they think of you. This step correlates with the next one which is the 'Why'. What do you want and why? Say for example, what you w